Personal Care & Homemaker Organizations
Agencies focused on personal care (ADLs), bathing, grooming, and homemaker support.
1,890 verified personal care & homemaker organizations in our database
What Are Personal Care & Homemaker Agencies?
Personal care and homemaker agencies provide hands-on assistance with activities of daily living — bathing, dressing, toileting, transferring, and feeding — combined with homemaker support such as meal preparation, light housekeeping, and laundry. Unlike companion care, personal care involves direct physical assistance.
This category is heavily funded by Medicaid Home and Community-Based Services (HCBS) waivers, which let states pay for in-home care as an alternative to nursing facilities. Many agencies operate consumer-directed programs where clients hire and direct their own caregivers.
Key Terms
HCBS - Medicaid Home and Community-Based Services
Medicaid Waiver (1915c) - State program funding in-home care
PCA - Personal Care Attendant who assists with ADLs
Homemaker Services - Meal prep, cleaning, laundry, errands
Consumer-Directed Care - Client hires and manages their caregiver
EVV - Electronic Visit Verification, federally mandated
Spend-Down - Reducing assets to qualify for Medicaid
Care Plan - Authorized hours and tasks per the payer
Industry Statistics
Funding Source: Medicaid HCBS is the dominant payer
Medicaid HCBS Spending: $100B+ annually across waiver programs
EVV Mandate: Required nationwide for Medicaid personal care
Workforce: Personal care aides are among the fastest-growing US jobs
Job Growth: ~22% projected growth for home care aides this decade
Authorization: Hours are set by payer assessment and care plan
Demand Driver: States rebalancing spending away from institutions
Wages: A persistent caregiver shortage pressures pay rates upward
Decision-Makers You'll Reach
Typical contacts include the Administrator, Program Director, Owner, and Scheduling/Care Coordinator — the people managing authorizations, staffing, and payer relationships.
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