Non-Medical Home Care Organizations

Agencies providing companionship, homemaking, and assistance with daily living.

9,887 verified non-medical home care organizations in our database

What Are Non-Medical Home Care Agencies?

Non-medical home care agencies provide companionship and personal assistance that helps seniors and people with disabilities live safely and independently at home. Caregivers help with activities of daily living (ADLs) such as bathing, dressing, and mobility, plus instrumental activities (IADLs) like meal preparation, light housekeeping, transportation, and medication reminders — without delivering skilled clinical care.

The category spans national franchise brands (Home Instead, Comfort Keepers, Visiting Angels, Right at Home) and thousands of independent local agencies. Because services are largely non-clinical, the work is mostly private pay, supplemented by long-term care insurance, VA benefits, and, in some states, Medicaid waiver programs.

Key Terms

ADLs - Activities of daily living (bathing, dressing, toileting, eating)
IADLs - Instrumental activities (cooking, cleaning, transportation, finances)
Companion Care - Non-hands-on supervision and socialization
Personal Care Aide (PCA) - Caregiver who assists with ADLs
Private Pay - Out-of-pocket payment by the client or family
Long-Term Care Insurance - Policy that reimburses home care costs
Aging in Place - Remaining at home rather than moving to a facility
Care Plan - Individualized schedule of services and caregiver tasks

Industry Statistics

Market Size: $100B+ US non-medical home care market, growing ~8% annually
Number of Agencies: 30,000+ home care businesses nationwide
Payment Mix: ~70-80% private pay or long-term care insurance
Franchise Share: ~30% of agencies operate under a national brand
Median Bill Rate: $30-$40 per hour for a caregiver
Caregiver Turnover: 65%+ annual turnover, the industry's top challenge
Demand Driver: 10,000 Americans turn 65 every day
Aging in Place: ~77% of adults 50+ want to remain in their homes

Decision-Makers You'll Reach

Typical contacts include the Owner/Operator, Administrator, Director of Care, and Care Coordinator — the people who buy services, partner on referrals, and make purchasing decisions.

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